Bayern Munich signs a lucrative deal with Allianz

Bayern Munich signs a lucrative deal with Allianz
March 23, 2023

Bayern Munich introduced website that he had reached an settlement on extending the contract with Allianz, one of many membership’s major sponsors:

FC Bayern Munich and its long-term associate Allianz have prolonged their cooperation for one more 10 years till 2033. The Munich-based insurance coverage firm has been beneath the German document champions staff since 2000 and is clearly the naming rights sponsor of the Allianz Area and the shirt sponsor of the staff. Girls.

The Bayern Munich board members have been joyful to see the brand new contract take impact.

“FC Bayern locations nice worth on dependable and enduring partnerships. We’re due to this fact very happy to proceed our cooperation with Allianz. We will look again on a joint success story of greater than 20 years, to which we need to add extra chapters with new concepts,” mentioned CEO Oliver Kahn. and progressive.”

Member of the Bayern Munich Advertising and marketing and Sponsorship Board, Andreas Jung, was additionally happy with the contract extension.

“Allianz is a Munich firm that operates globally, and other people everywhere in the world subscribe to the Bayern Munich stadium. Sooner or later, we’ll transfer ahead to develop the partnership with our girls’s staff and perform initiatives in youth growth, amongst others,” Jung mentioned.

In the meantime, Christian Duringer, Head of International Branding and Advertising and marketing for Allianz SE, was eager to proceed the collaboration between the 2 organizations.

“FC Bayern and Allianz have loved a profitable and dependable partnership for greater than 20 years, which has developed from the naming of the Allianz Area to the boys’s, girls’s and youth groups and more and more within the areas of digital and social media. Because of FC Bayern’s large attain and provoking content material, we attain hundreds of thousands of followers world wide,” Duringer mentioned.

In keeping with Sky Sport (as captured by @employee), the deal is price more cash for Bayern Munich this time:

As of 2023/24, Bayern are anticipated to earn round €13m per yr from the brand new contract with Allianz, as an alternative of the present €8m. The deal will generate 130 million euros over the following ten years.

A rise in earnings will definitely be welcomed at Bayern.

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